Filling empty spaces.
This concept is based on the idea of reviving existing industrial-style volumes, like beams, skylights and high ceilings. It involves re-contextualising “empty” spaces and “filling” them in a way that allows their tradition and historical memory (windows, skylights, vaults) to emerge while also incorporating contemporary details to stimulate interest and appeal (tile displays). The showroom represents a genuine connection between archaeology and industry, or better, past and future. In its architecture, this interaction is expressed through the inclusion of a sequence of pure volumes in the pre-existing building that has remained unaltered. These volumes divide the exhibition itinerary into a series of multiple spaces. The floor plan is defined by two bays that underpin the distinct, interactive, multifunctional display areas, which are designed to highlight the specific features and characteristics of the three Company Brands.